A.I. hears music in your head, businesses use music to affect tasting experience, and the brain processes sight and sound the same

“Music menus: Restaurants that are putting more emphasis on their soundtracks—aiming to create the right mood rather than just muffling the conversations of diners and other background noise—include renowned Los Angeles restaurant Vespertine, where a series of seven tracks is heard before, during and after the multicourse meal.

“Music, for sure, is arguably the most important part of my creative process,” says chef Jordan Kahn.

Music is hard to miss at Vespertine, where the $250 tasting menu is currently 19 courses. Kahn says he aims “to use sound to enhance and augment the dining experience, not to distract the guest.””

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